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Launchpad

Your first 90 days.
Intelligently guided.

90 days of growth intelligence for ambitious startups. Understand why prospects respond, why they don't, and what to do next.

Growth intelligence for early-stage companies.

Most startups don't have a data problem.
They have a next-step problem.

Activity is spread across a dozen places. None of them tells you which conversation to pick up today, or why the last one went quiet.

Scattered activity

LinkedInEmailGoogleEventsCallsWebsiteReferrals

One growth path

  1. 1Reach the right accounts
  2. 2Qualify before you pitch
  3. 3Follow up on time
  4. 4Convert with a clear next step

Lead Response Diagnosis

Don't just track leads.
Understand the behavior behind them.

Ask why a lead went quiet. Launchpad reads what your records hold, asks only what they don't, and answers with evidence, a confidence level and a next step. When it cannot tell, it says so.

  1. Context
  2. Signals
  3. Diagnosis
  4. Action
  5. Result
  6. Learning
  • Why aren't my leads responding?

    The same reading across every lead you have written to, with every percentage calculated from your records.

  • Opportunity Radar

    Replies waiting on you, event contacts never followed up, deals past their close date.

  • Growth Memory

    Diagnoses, post-mortems, experiments and decisions, kept. Launchpad learns how your company sells.

Response Diagnosis

Acme Corporation

Example
Channel
Email
Time since contact
9 days
Response
No response
  1. 01

    Insufficient follow-up

    No second touchpoint has been recorded.

    High confidence
  2. 02

    Weak next step

    The CTA asks for a reply but gives no simple action.

    Medium confidence
  3. 03

    Timing uncertainty

    Nothing known suggests an active buying window.

    Low confidence

Next best action

Send a short second touchpoint that ends with one specific question.

?Unknown: whether this person owns the decision.

How it works

  1. 01

    Tell us about your business.

    A guided setup, one question at a time: what you sell, who buys it, and how people find you today.

  2. 02

    We learn from your activity.

    Conversations, follow-ups, channels and your public presence, read together rather than as separate reports.

  3. 03

    Get your next best actions.

    A short list every day. Each item says what happened, why it matters, and what to do about it.

Not just what happened.
What should happen next.

Every recommendation keeps its reasoning in the open. What was observed, what was inferred from it, and what we suggest, never blurred into one.

Today

Example data
  • 03follow-ups due
  • 02prospects need qualification
  • 01proposal needs attention
  • 01Google Business Profile improvement
  • 02high-value accounts need another touchpoint
Next moveExample

Follow up with Acme

Send a concise follow-up today, focused on implementation timing.

Suggested structure

  1. 1One line referring to their last reply
  2. 2The implementation question it raised
  3. 3One specific next step, with a date

Your Growth Map.
Every channel, in one view.

See where effort turns into customers, and where it does not. Pick a channel to read its signal.

Example data

LinkedIn

Activity: 42 conversations

2.4%Conversion
  • Leads42
  • Qualified11
  • Opportunities3
  • Customers1

Signal

High engagement, low conversion

Next recommendation

Qualify before moving prospects into the sales process.

A growth advisor inside the product.

CommunicationExample

Messages that end with a next step.

Clear CTALengthPersonalisationTiming

“Your message explains the product clearly, but the next action is ambiguous.”

End with one specific next step.

Growth PresenceExample

How you look before the first call.

  • Google Business Profile72%
  • Website conversion path58%
  • LinkedIn company page81%

Your description does not clearly state the outcome customers get.

Fix this
EventsExample

Turn a trade show into a pipeline.

Global Retail Expo

24 people met

  1. Day 1Prioritise high-intent prospects
  2. Day 3Send personalised follow-ups
  3. Day 7Second touchpoint
  4. Day 14Re-engage the quiet ones
  5. Day 30Review every opportunity

Your 90 days.
A journey, not a dashboard.

  1. Day 01

    Build your Growth Profile

    The guided setup turns what you tell us into a profile of how you grow.

  2. Day 07

    Identify your first signals

    The first patterns in your channels, conversations and follow-ups.

  3. Day 30

    Understand your acquisition patterns

    Where customers come from, and where effort goes without return.

  4. Day 60

    Optimise your commercial process

    Qualification, follow-up and messaging, tuned to what the data shows.

  5. Day 90

    Generate your Growth Report

    Your first 90 days, documented, with a plan for the next 90.

Your growth becomes
something you can see.

Every Launchpad company receives a Growth Passport: a permanent record of its first 90 days, and a Growth Report that tells the story behind the numbers. Exportable as a PDF.

The 90-day Growth Report

  1. 01Where you started
  2. 02What you did
  3. 03Where your customers came from
  4. 04What worked
  5. 05Where you lost opportunities
  6. 06What patterns emerged
  7. 07What you should change
  8. 08Your next 90 days

Measured results and recommendations are marked apart on every page.

kanês

Growth Passport

Example

Launchpad 90

Example Startup

90 days

5
Channels
184
Leads
47
Qualified
19
Opportunities
7
Customers
Primary growth signal
Outbound
Biggest opportunity
Follow-up consistency
Next strategic focus
Improve qualification

Your first 90 days are now documented.

Built to be trusted.

  • Facts and inferences are marked apart.
  • Unknown information is labelled, never guessed.
  • Recommendations are based on the information available.
  • No fabricated metrics or benchmarks.
  • Nothing is sent without your review.
  • External information, when used, is sourced.

Build your first 90 days with us.

  • Access
  • Intelligence
  • Experimentation
  • Learning
  • Growth
  • 90 days
  • Growth intelligence
  • No cost

Qualified startups can access Launchpad for 90 days at no cost.

Apply for Launchpad

Limited startup access.

Start understanding why your leads respond, and why they don't.

Turn every conversation, missed opportunity and customer interaction into something your company can learn from.