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Product

The whole system,
one record at a time.

Seven surfaces that share the same database, the same timeline and the same rules about what may and may not be changed automatically.

CRM

See the whole story behind every contact.

Open a lead and the whole account is there, people, history and the note that came with the import.

  • Companies consolidate across every imported name
  • Duplicates are flagged for review, never deleted
  • Historical notes sit beside the status, not instead of it
Ethan Hoffmann · LEAD-00226
EH
Ethan Hoffmann
Head of E-commerce · Norlyn
90
EmailCallMeetingQualify
Job Title
Head of E-commerce
Company
Norlyn
Location
Amsterdam, Netherlands
Email
ethan.hoffmann@norlyn.com
Source
LinkedIn Sales Navigator
Lead intelligence

Know which leads deserve attention.

Ten weighted signals, one explainable number. Priority is separate from status, so a new lead can still be the most important one.

Lead score
0/ 100
Priority
High
Job title20/20
Brand maturity8/12
Company size9/12
Industry fit12/12
E-commerce presence10/10
Website quality9/10
Consulting need8/10
International presence8/8
Recommended service
Strategic Brand Consulting

Commercial performance is ahead of brand clarity, digital maturity 92 against brand maturity 63.

Research · NorlynResearching…
Industry
Fashion & Apparel · DTC
Company size
51–200 · 119 employees
Commerce
Shopify Plus · 4 markets
Recent activity
SS26 range launched, paid spend up 40%
Decision maker
Ethan Hoffmann · Head of E-commerce
Signal
Digital maturity 92 vs brand maturity 63
Next action
Open on the gap between performance and perception
RecommendedStrategic Brand Consulting
Account summaries

Know the account before you write.

It reads the site, product range and digital footprint, then writes the briefing.

Company overview
What they sell and to whom
Brand positioning
What the brand currently signals
Growth signals
What suggests momentum
Outreach angle
The sentence to open with
Automation

Let the routine work run itself.

Build the rule once. The task gets created, the owner gets notified and the run is logged.

Trigger
Lead imported
01
Qualify
Score 0 to 100
02
Enrich
Research firm
03
Assign
Route to owner
04
Create task
Due tomorrow
05
Follow up
If no reply in 3d
06
Update CRM
Write timeline
07
When
New lead imported
Then
Research the company, then score it
When
Lead becomes High Priority
Then
Create a contact task, notify the owner
When
No reply in 3 days
Then
Create a follow-up and flag it
When
Meeting completed
Then
Draft the follow-up task for tomorrow
When
Proposal quiet for 7 days
Then
Recommend a nudge to the owner
When
Status → Qualified
Then
Hand off to research with a due date
Pipeline

A forecast you can defend.

Every value traces back to the lead, thread and proposal it came from.

€151k
Open pipeline
€96k
Weighted
24.8%
Conversion
Pipeline
Q4 forecast
€96,400 weighted
7 open deals2 closing this week
Open pipeline
€151k
+12.4%
Weighted
€96k
+8.1%
Conversion
24.8%
+2.3 pt
New2€20.5k
AveqaML
€12,000
Lumo StudioKD
€8,500
Qualified2€42.5k
BrightwellEH
€24,000
NorlynMB
€18,500
Proposal2€46k
PalmierSL
€31,000
KavlinML
€15,000
Won1€42k
Mikkel HomeKD
€42,000
Team workflow

Everyone knows what they owe and when it is due.

Tasks carry an assignee, a due date and the lead they came from.

Today · 4 tasks
08:30Follow up with AveqaF
10:00Demo with BrightwellM
13:30Review qualified leadsD
16:00Send proposal, KavlinF
Sequences

Follow-up that stops on reply.

Each step lands on the timeline. A reply ends the sequence.

1
Day 1
Email
Positioning note
2
Day 3
LinkedIn
Connect + context
3
Day 5
Follow-up
Send teardown
4
Day 8
Task
Call the founder
5
Day 12
Final
Close the loop
Analytics · pipeline coverage
€151k
Pipeline
24.8%
Conversion
€96k
Forecast
JanAug
Analytics

Data you can forecast from.

Funnel, score distribution, coverage and field completeness in one view.

Integrations

Works with the tools you already use.

Secure OAuth, least-privilege scopes. Mail and calendar land on the timeline automatically.

At launch

Connected from day one

6 integrations
Gmail
Google Calendar
Google Meet
Google Contacts
Google Drive
Slack

On the roadmap

Next up

Coming soon
  • Google Sheets
  • Outlook
  • Microsoft Calendar
  • WhatsApp
  • LinkedIn
  • Webhooks

Not part of the launch. Each one follows when it is ready.

Data policy

Four rules the pipeline enforces for you.

Imported records always enter as New

No note, date or column can set a record to inactive on import.

Historical notes are preserved verbatim

Stored with their source file and shown beside the status, never instead of it.

Notes are appended, never overwritten

No automated process edits existing content.

Duplicates are never auto-deleted

Merging keeps every person, note and event, and the original company name.

Get started

Start with the list
you already have.

Import a spreadsheet. It gets researched, scored and ordered before you open it.